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AIGA Eye on Design: How Polished Branding is Shaping a New Generation of Public Parks

Feb 25, 2021
by The Underline
Introduction
Did you know that The Underline’s original name was the “GreenLink”? That all changed in 2014 when Hamish Smyth, Partner at Order Design, embarked on creating a logo for Meg Daly’s early stage idea for a 10 mile linear park. The rest is a story by AIGA Eye on Design called ‘How Polished Branding is Shaping a New Generation of Public Parks.” Read more about here.

Did you know that The Underline’s original name was the “GreenLink”? That all changed in 2014 when Hamish Smyth, Partner at Order Design, embarked on creating a logo for Meg Daly’s early stage idea for a 10 mile linear park. The rest is a story by AIGA Eye on Design called ‘How Polished Branding is Shaping a New Generation of Public Parks.” Read more about here.

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February 25, 2021

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