AIGA Eye on Design: How Polished Branding is Shaping a New Generation of Public Parks

February 25, 2021
by Meg Daly

Did you know that The Underline’s original name was the “GreenLink”? That all changed in 2014 when Hamish Smyth, Partner at Order Design, embarked on creating a logo for Meg Daly’s early stage idea for a 10 mile linear park. The rest is a story by AIGA Eye on Design called ‘How Polished Branding is Shaping a New Generation of Public Parks.” Read more about here.